Tag Archives: philanthropy

A MATCH MADE IN HEAVEN: NONPROFITS & CREATIVE MATTERS


By Ryan Naghi
workingtogether Since I started working here at Creative Matters, I’ve heard many people tell me that despite our cutting-edge work, we are at an inherent disadvantage as a nonprofit ad agency. There’s a reason why no place like us exists—nonprofit and ad agency just don’t go together. Yet, this couldn’t be further from the truth. Not only are we surviving; we’re thriving. While bigger for profit companies like Fatburger and Wells Fargo are starting to put their brands in our hands, our work remains centered around other nonprofits. But why?

To understand this, I’ll put myself in the shoes of people who fund nonprofits, because they ultimately decide which missions to power. What do they want? They want to do as much good as efficiently as possible. And what does one nonprofit working with another such as ourselves do; more good per dollar spent. If a need is present, why not purchase it through another nonprofit’s earned income service? They will get the service they want, while allowing another organization to do what they specialize in, and the payments will go towards helping another cause. Working together gets better results, and makes both more worthy of support. As long as people know the extra good they are doing, funding will likely increase. But how you inform a support base is an art in itself, and smart non-profits hire outside support to maximize their impact.

That’s why Creative Matters makes the perfect fit. We are a nonprofit who provides marketing services to raise money for our mission. Since we are both the noteworthy partner and the marketers, our clients fully capitalize on the benefits of collaboration. Letting us manage their brand boosts their nonprofit’s credibility and appeal, because hiring us proves their commitment to bettering society. The beauty of this relationship is elegantly simple. They are more marketable by the very act of purchasing our marketing services, part of which goes towards promoting this new aspect of their brand to the public; it’s a perfect match!

And who exactly are they helping by hiring us? The same people designing the product, because our creative work not only funds our mission, it is our mission. Participating in the creative work itself helps people like me get the job skills, mentorship, and experience that make life exciting again, while making drugs now seem unappealing. Our innovative way of fighting addiction is proven to be 15 times more effective in maintaining sobriety than the dominant form of treatment. Our cause therefore, is one that spells out efficiency and societal impact as well as any, one that donors are more than happy to know they are supporting through our clients’ marketing needs.

Being a nonprofit gives us another advantage. It allows us to better understand their needs, goals, and values, giving the quality of our work a unique boost. For profit companies may still hold some advantages, but they can’t offer the symbiotic relationship that creates this kind of virtuous cycle we share with our clients.

So, here lies my answer to the people with doubts. We fill a tough niche, no doubt about that. It takes a lot for a place like this to exist. It takes persistence and outside support to start up, creativity and ingenuity to grow, and an intrinsic drive for meaning and purpose to manage. Above all else, it takes an understanding of the system at large and how we fit into it. That’s the reason we’re one of a kind. Since these things have all come together, our previous handicaps have transformed into competitive advantages that only we possess. The next step is to continue pointing this out to other nonprofits. It will take some great marketing on our part, but then again, great marketing is what we do.

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Filed under addiction, art, Beit T'Shuvah, BTS Communications, Charity Design Project, Community, Current Events, Dating, Education, Internet, Uncategorized

My Mom, Jennifer Sarnoff: Running to Save Souls


Los Angeles Marathon runner for Beit T'Shuvah

Me and my mom

My name is Jackson and I am 2 years old.  I like pudding and naptime. Another thing about me: my mommy, Jennifer, is crazy.  Wanna know why?

She is running 26.2 miles for the LA Marathon this year. So on top of having to take care of me, feed me, watch me, teach me, clean me, and get me to bed every day, she runs. And not just a mile, or two, but eventually, 26.2! And do you know who she’s running for? Beit T’Shuvah.  She’s running for a Jewish rehab that she never even lived at! She’s never even personally struggled with addiction. I mean, sure, while growing up in Los Angeles, my mom saw a lot of people deal with addiction—some of her family and friends were addicts. She’s seen the tragedy of alcoholism and witnessed the insanity of drug dependency. But she’s not an addict. She’s not an alcoholic. She’s not even a compulsive gambler.

She used to be “normal,” too. I did some eavesdropping and when asked if she ever thought about running a marathon, I overheard her saying in an interview: “No, and I’ll tell you a secret. I almost failed out of PE in high school because I wouldn’t run the mile…I hated running. I used to get hiccups and I didn’t know how to breathe right when I ran. I’m kind of laughing to myself when I run these distances. It blows my mind that I’m about to take on this experience.”

Crazy she may be, but I guess my mom is dedicated. She’s only able to run with the team every other week because she takes care of me. I like to think of myself as her boss. And as her boss I guess I’d like to tell her that I’m proud… huh? I gotta go. My mom’s calling me. And I love her, so I’m gonna go now.

Jennifer Sarnoff

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Jennifer Sarnoff has a remarkable, beaming radiance. She is a woman who follows through with her word, promising to run the marathon a year before she signs up. Jennifer is a key component to our team because, like Chris, she did not go through Beit T’Shuvah. She runs because of the kindness in her heart and the professed blessings she feels from seeing the bountiful work of Beit T’Shuvah, treating the broken-willed and restoring the souls of her loved ones. She now runs to save a soul.

When asked about what she is most nervous about running the marathon, she resolutely replied, “Running 26.2 miles… I’m not Forrest Gump.” She’s right, she’s not Forrest Gump—she’s Jennifer Sarnoff. And we think that’s something to be proud of. You can check her Crowdrise page here.

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Filed under addiction, Family Wellness, LA Marathon, Run To Save A Soul, Spirituality, Temple, Uncategorized