Tag Archives: a good cause

A MATCH MADE IN HEAVEN: NONPROFITS & CREATIVE MATTERS


By Ryan Naghi
workingtogether Since I started working here at Creative Matters, I’ve heard many people tell me that despite our cutting-edge work, we are at an inherent disadvantage as a nonprofit ad agency. There’s a reason why no place like us exists—nonprofit and ad agency just don’t go together. Yet, this couldn’t be further from the truth. Not only are we surviving; we’re thriving. While bigger for profit companies like Fatburger and Wells Fargo are starting to put their brands in our hands, our work remains centered around other nonprofits. But why?

To understand this, I’ll put myself in the shoes of people who fund nonprofits, because they ultimately decide which missions to power. What do they want? They want to do as much good as efficiently as possible. And what does one nonprofit working with another such as ourselves do; more good per dollar spent. If a need is present, why not purchase it through another nonprofit’s earned income service? They will get the service they want, while allowing another organization to do what they specialize in, and the payments will go towards helping another cause. Working together gets better results, and makes both more worthy of support. As long as people know the extra good they are doing, funding will likely increase. But how you inform a support base is an art in itself, and smart non-profits hire outside support to maximize their impact.

That’s why Creative Matters makes the perfect fit. We are a nonprofit who provides marketing services to raise money for our mission. Since we are both the noteworthy partner and the marketers, our clients fully capitalize on the benefits of collaboration. Letting us manage their brand boosts their nonprofit’s credibility and appeal, because hiring us proves their commitment to bettering society. The beauty of this relationship is elegantly simple. They are more marketable by the very act of purchasing our marketing services, part of which goes towards promoting this new aspect of their brand to the public; it’s a perfect match!

And who exactly are they helping by hiring us? The same people designing the product, because our creative work not only funds our mission, it is our mission. Participating in the creative work itself helps people like me get the job skills, mentorship, and experience that make life exciting again, while making drugs now seem unappealing. Our innovative way of fighting addiction is proven to be 15 times more effective in maintaining sobriety than the dominant form of treatment. Our cause therefore, is one that spells out efficiency and societal impact as well as any, one that donors are more than happy to know they are supporting through our clients’ marketing needs.

Being a nonprofit gives us another advantage. It allows us to better understand their needs, goals, and values, giving the quality of our work a unique boost. For profit companies may still hold some advantages, but they can’t offer the symbiotic relationship that creates this kind of virtuous cycle we share with our clients.

So, here lies my answer to the people with doubts. We fill a tough niche, no doubt about that. It takes a lot for a place like this to exist. It takes persistence and outside support to start up, creativity and ingenuity to grow, and an intrinsic drive for meaning and purpose to manage. Above all else, it takes an understanding of the system at large and how we fit into it. That’s the reason we’re one of a kind. Since these things have all come together, our previous handicaps have transformed into competitive advantages that only we possess. The next step is to continue pointing this out to other nonprofits. It will take some great marketing on our part, but then again, great marketing is what we do.

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Filed under addiction, art, Beit T'Shuvah, BTS Communications, Charity Design Project, Community, Current Events, Dating, Education, Internet, Uncategorized

Chai Five!: A History*


By Jaron Zanerhaft

Since the dawn of time, our ancestors believed in powers beyond the limits of our senses.  When Prehistoric Man found himself on the brink of self-awareness, he forged within the fires of his very soul a single gesture that contained the power to unite all people and maintain peace in the world.  And when the gesture was complete, Man named it… Chai Five! It was a blessing of unfathomable strength, a potent force of untold skill.  However, the power of Chai Five! proved too strong for early Man to wield, and the gesture was lost for many ages.  Throughout time, Chai Five! has appeared briefly, testing our species to see if we were ready for its mighty and awesome gift.

The first known Chai Five! to go wrong

In Biblical Egypt, Moses invoked Chai Five! on his 9th try to free the Hebrew slaves.  Unfortunately it backfired and a plague of darkness ensued.  Chai Five! next surfaced in Ancient Rome circa 435 A.D. when Emperor Valentinian III attempted to congratulate one of his Gladiators with a gesture greater than “thumbs up.”  But Mankind was still not ready, and Chai Five! collapsed much of the Coliseum into rubble.  Most recently, the Chai Five! was called upon by a young John Lennon who, in 1960, heeded the world’s outcry for a band to champion in an era of love.  Though initially successful, Chai Five! broke in 1969, leaving in its wake more crappy cover bands than the world had ever known.

Ancient Rome circa 435 A.D.

But now the time has come for Chai Five! to clap again!  At long last, we have reached the apex of anticipation.  The air has never been more ripe, the universe never more fertile for a new age.  Chai Five! has completed its incubation so that it may bequeath its jubilance upon us.  And of all the worthy hands by which to gesticulate Chai Five! into being, it has chosen two— yours and ours.  Yes, we cannot Chai Five! alone, so, believing that the time of Chai Five! is here, we have exposed our open palm to you.  You have but only to slap it with yours to bring into being paradise beyond the farthest borders of imagination.  The choice is yours— Will you Chai Five!?

John Lennon's almost successful Chai Five! attempt--unfortunately, the world was not yet ready

* No actual Chai Five!s were documented to have influenced the historical events contained within this blog.  It is purely the speculation and

opinion of the author that these occurrences are too radically similar to not have shared in common Chai Five!. 

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